I am sure you have noticed the number of television commercials involving GPS devices during the holiday season. I find the one of a ribbon cutting for a new bridge the most intriguing. Immediately following the cutting of the ribbon - a matter of a second or two - a couple with a GPS device in their car drives by and then over the bridge.
Clearly the intent of the commercial is to show that even though the bridge had just opened, it had already been loaded onto the GPS device and made available to the customer; the company is advertising the timeliness and accuracy of its spatial data. I wonder, however, if the company is not creating an expectation for consumers that cannot be met -- and which could be used against them in future litigation.