The CTIA has revised its best practices and policies for protecting consumer privacy with respect to location-based services. The revised policy was released a few weeks after Congressional hearings in the U.S. on this same subject. CTIA's earlier version was geared to wireless carriers. The revisions became necessary as location-based service are now being provided by a broader range of companies, including device manufacturers and application developers.
In publishing its best practices, CTIA clearly believes that industry self-regulation is preferable to alternatives, such as legislation. It will be interesting to see whether Congress agrees.